Navadise Media proudly partnered with Lone Pine Brewing Company for the national launch of Juice Punch IPA, a bold and flavorful beer that represents the evolution of both the modern beer drinker and Lone Pine's own brewing journey. This commercial captured the culmination of ten years of brewing expertise, with every lesson and innovation poured into crafting this standout IPA.

The commercial embraces a nostalgic coming-of-age theme, blending vintage footage from Lone Pine’s very first brew in 2015—captured by Navadise Media—with dynamic, modern visuals of Juice Punch IPA's debut. This seamless blend of past and present tells a story of growth, passion, and relentless pursuit of flavor, reflecting how far Lone Pine Brewing has come.

A secondary narrative highlights Juice Punch IPA as the younger sibling to Lone Pine's flagship beer, OJ. While both beers share a similar foundation, the commercial cleverly emphasizes that Juice Punch is carving its own path—bold, distinct, and unapologetically flavorful. This storyline resonates with the idea that siblings, while connected, don't have to live in each other's shadows but can thrive and stand out in their own right.

Navadise Media's expert storytelling and cinematic visuals bring this narrative to life, celebrating Lone Pine Brewing's dedication to innovation and craftsmanship. This campaign not only introduced Juice Punch IPA to a national audience but also solidified Lone Pine Brewing's reputation as a dynamic and evolving force in the craft beer industry.

Through engaging visuals and authentic storytelling, Navadise Media continues to craft compelling brand stories that captivate audiences and drive meaningful connections.