CREATIVE, PRODUCTION, POST
POLAND SPRINGS
DIRECTOR CASEY NAVA
POLAND SPRINGS - SUSTAINABLY REFRESHING
When we set out to create this commercial for Poland Spring, it was more than a project— it was a homecoming. Poland Spring is not just a brand; it’s a Maine legacy.Its values of purity, sustainability, and heritage echo the ethos we hold dear at Navadise Media. Our vision for this piece is to weave a tapestry of Maine’s timeless beauty and Poland Spring’s enduring commitment to quality. Through our lens, we aim to capture the essence of what makes Poland Spring a symbol of our cherished state. Together, we hoped tell a story that honors the past, celebrates the present, and inspires the future of one of Maine’s oldest and most beloved companies.
ABOUT
Navadise Media embarked on a creative journey to tell the story behind Poland Spring’s new Aluminum Bottle—a symbol of the brand’s enduring legacy and commitment to sustainability. This bottle represents more than just packaging; it reflects Poland Spring’s vision for a greener future, where recycling becomes second nature and the environment flourishes for generations to come.
During our research, we uncovered a fascinating piece of Poland Spring’s history: the brand once bottled its water in glass containers. This discovery reframed the new Aluminum Bottle as a meaningful return to the brand’s roots—a modern evolution that honors its rich heritage while advancing its sustainable mission.
To bring this story to life, Navadise Media crafted a narrative that transcends time. We envisioned a heartfelt letter from an older generation to today’s youth—a call to reconnect with nature, to find comfort in its beauty during difficult times, and to draw strength from its enduring presence. This message encourages the next generation to cherish their natural surroundings and embrace the timeless bond between heritage and the environment.
Through this campaign, Navadise Media tells a story of legacy, hope, and harmony—a powerful reminder of the responsibility we all share in preserving the world around us.
STORY
To truly capture the spirit of Poland Spring’s new Aluminum Bottle, we knew the commercial needed to be immersed in the essence of a bygone era. Our first step was to find an authentic piece of Poland Spring’s history.
Enter Ashley, our dedicated set designer, who set out on a mission to uncover the past. Her search led to the remarkable discovery of a pristine Poland Spring bottle from 1934—a relic that quietly echoed stories of the brand’s rich heritage. But Ashley’s journey didn’t stop there. She also stumbled upon a vintage 1930s L.L. Bean camper, a time capsule filled with untouched treasures from decades ago.
This unexpected find sparked a compelling narrative: a woman deeply connected to the wilderness, documenting her adventures in heartfelt letters each night and hiding them away in the camper. Forgotten in an old warehouse, the camper became the heart of our story—a bridge between past and present.
To bring this vision to life, we transformed the warehouse into a living museum, filled with vintage cars and authentic artifacts that transported viewers to another era. This wasn’t just a film set—it was a window into history.
Through this carefully crafted lens, we invite audiences to experience a story of nature, nostalgia, and enduring heritage—a tribute to Poland Spring’s legacy and its timeless connection to the world around us.
SET DESIGN
CINEMATOGRAPHY
Our cinematographic approach for this campaign was deeply inspired by the natural beauty of Maine. We set out to showcase the vibrant greens of summer hikes, the golden hues of sunsets over serene lakes, and the raw landscapes that fuel both our creativity and Poland Spring’s story.
At the core of our visual storytelling was the Freefly Ember, a state-of-the-art camera capable of shooting up to 2,000 frames per second—slowing down moments to nearly 85 times slower than real life. This cutting-edge technology allowed us to transform fleeting details into breathtaking, near-photographic stillness, drawing viewers into mesmerizing moments of nature.
Complementing the Ember, we utilized the RED Gemini, paired with cinema lenses and advanced rigging equipment, to craft a dynamic visual journey through Maine’s diverse landscapes. From intimate underwater shots of a kayak paddle slicing through crystal-clear water to expansive drone views of untouched wilderness, every frame was designed to celebrate Maine’s pristine environment.
Through this rich and immersive cinematography, we captured the profound connection between Poland Spring and the pure, unspoiled soil of Maine—a visual tribute to the brand’s commitment to quality and sustainability.