Navadise Media partnered with Partners Bank to produce a powerful brand campaign as part of the bank’s media buy to become the Maine Sponsor of the Boston Marathon, commemorating the 10-year anniversary of the 2013 Boston Marathon bombing.

Building on their previous collaboration for a National Running Day film, Navadise Media highlighted Adrianne Haslet’s remarkable story of resilience. A survivor of the 2013 bombing, Adrianne lost her leg but transformed her trauma into strength, completing the Boston Marathon in 2016 and advocating for expanded para-athlete divisions with the Boston Athletic Association (B.A.A.).

Adrianne’s story has inspired para-athletes worldwide, motivating individuals to pursue their passions and break barriers. As part of this campaign, Navadise Media also captured the journeys of a para-equestrian athlete in Texas and a competitive para-athlete swimmer, showcasing how Adrianne’s impact has empowered others to defy limits and excel in their sports.

Partners Bank proudly supported Adrianne in sharing her 10-year journey of perseverance and advocacy. This campaign reflects both Adrianne’s inspiring spirit and Partners Bank’s dedication to empowering individuals and strengthening the community.

Navadise Media’s authentic storytelling perfectly aligns with Partners Bank’s role as a proud supporter of the Boston Marathon and the enduring spirit of resilience it represents.