In 2023, Partners Bank secured a high-impact media buy during the March Madness College Basketball Tournament, launching a powerful campaign centered on ambition and perseverance. To bring this story to life, Navadise Media recruited Eric Crawford, rising basketball star and son of NBA legend Jamal Crawford, to headline the campaign.

The narrative focused on Eric’s journey—growing up in the city, working relentlessly to carve out his own identity, and stepping out of his father’s shadow to become one of basketball’s next rising stars. His story of resilience and hard work resonated with the values of Partners Bank, a brand dedicated to supporting customers through life’s biggest challenges.

Eric’s powerful line, "Find a bank that will match your ambitions," perfectly bridged his personal dedication to success with Partners Bank’s commitment to empowering individuals to achieve their goals.

This campaign wasn’t just about basketball—it was a story of ambition, determination, and finding the right support to turn dreams into reality. Through compelling storytelling and authentic visuals, Navadise Media helped Partners Bank inspire audiences to pursue greatness with a financial partner ready to grow with them.